A few decades ago, antioxidants were touted as the superheroes of wellness due to amazing initial study results. When further research didn’t validate the hype, the category buzz flamed out. But popularity of these free-radical scavenging compounds is again on the rise because they help optimize cellular health and support whole-body wellness. A growing body of research now suggests that antioxidants also provide benefits across more specific areas of health, including immune function, vision, cognition, joint comfort, healthy aging and more.

Consumers are looking for supplemental ways to get better levels of diverse antioxidants into their systems, because eating enough nutrient-dense whole foods isn’t always possible. High-quality supplements and fortified foods and beverages can deliver these compounds in concentrated, bioavailable forms to help enhance antioxidants’ impact on health. Download this product development guide to learn about different antioxidants’ unique mechanisms of action and suppliers who can deliver them.