Branding & Marketing

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Branding & Marketing
Industry award to feature outstanding women, ICSB and more SupplySide partner updatesIndustry award to feature outstanding women, ICSB and more SupplySide partner updates

SupplySide's Karin VanSlyke highlights a new award to honor the achievements of bold women in the wellness space, as well as updates involving the International Conference on the Science of Botanicals, National Animal Supplement Council and Sonoran University of Health Sciences.

byKarin VanSlyke
Mar 11, 2024
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1 Min Read
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Market Trends & Analysis
Expo West preview: 14 forward-looking suppliers on our listExpo West preview: 14 for '24
byTodd Runestad
Mar 6, 2024
14 Slides
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Sports & Nutrition
The Month in 2: Sports – videoThe Month in 2: Sports – video
byTodd Runestad
Feb 21, 2024
2 Min View
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Claims
Beyond the primary outcome: How exploratory analysis can deliver unexpected new insightsNavigating trial results: Playbook for dietary supplement companies
byPelin Thorogood, Dr. Jeff Chen
Feb 19, 2024
5 Min Read
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Business Resources
Dietary supplement firms should prepare trademark strategy in 2024A blueprint for trademark success for supplement firms
byRyan Kaiser
Feb 15, 2024
5 Min Read
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Market Trends & Analysis
Dr. Mercola consulted with psychic before axing top executivesDr. Mercola fires brand executives after consulting with psychic
byRick Polito
Feb 14, 2024
10 Min Read
Market Trends & Analysis
3 dietary supplement trends reveal a change in the 2024 market - video
3 supplement trends heralding a change in the 2024 market
Dec 11, 2023
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5 Min View
byTodd Runestad
Connecting with consumers: The supplement success formula
Sponsored Content
Connecting with consumers: The supplement success formula – infographic
Connecting with consumers: The supplement success formula – infographic
Dec 7, 2023
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1 Min Read
Branding & Marketing
Why branded ingredients power the best supplement brands
Why branded ingredients power the best brands
Nov 6, 2023
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5 Min View
byTodd Runestad
Market Trends & Analysis
Ingredient Idol contest is Thursday at SupplySide West
Ingredient Idol contest is Thursday at SupplySide West
Oct 26, 2023
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1 Min Read
byTodd Runestad
At SupplySide West in 2022, professionals meet in the Sabinsa booth.
Market Trends & Analysis
Top 10 SupplySide West supplier exhibitor highlights
Top 10 SupplySide West supplier exhibitor highlights
Oct 18, 2023
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4 Min Read
byTodd Runestad
Vitamin supplements display shelf
Business Resources
Staking claims: How product positioning can be an effective marketing tool
Staking claims: How product positioning can be an effective marketing tool
Oct 12, 2023
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4 Min Read
byScott Dicker
Steve Mister at CRN annual conference on Oct. 5, 2023
Business Resources
Steve Mister describes the role of trade associations while celebrating CRN’s 50th year anniversary
Steve Mister describes the role of trade associations while celebrating CRN’s 50th year anniversary
Oct 11, 2023
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4 Min Read
byJosh Long
Branding & Marketing
8 ingredients and product format trends driving the shift from sports to active nutrition
8 trends driving the shift from sports to active nutrition
Oct 4, 2023
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6 Min Read
byVaughn DuBow
Herbalife
Business Resources
Herbalife launches fitness campaign as it strives to regain sales momentum
Herbalife launches fitness campaign as it strives to regain sales momentum
Sep 20, 2023
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2 Min Read
byHank Schultz
'Feel good' claims relating to sustainability, carbon footprints and other attributes include some pitfalls, attorneys say.
Business Resources
‘Feel good’ marketing can benefit both brands and social causes if done properly, attorneys assert
How to do ‘feel good’ marketing claims right
Sep 18, 2023
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4 Min Read
byHank Schultz
Phony looking demand letters have been showing up in the natural products industry.
Business Resources
Phishing attack styled as demand letters targets natural products industry
Phishing attack styled as demand letters targets natural products industry
Sep 15, 2023
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4 Min Read
byHank Schultz
Branding & Marketing
Ingredient Idol submissions due Friday
Ingredient Idol submissions due Friday
Sep 14, 2023
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2 Min Read
byTodd Runestad
Branding & Marketing
The art and science of gummy innovation – article
The art and science of gummy innovation – article
Aug 21, 2023
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6 Min Read
Branding & Marketing
Females are under-represented as subjects and leaders in health research
Females are under-represented as subjects and leaders in health research
Aug 11, 2023
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4 Min Read
bySusan Kleiner
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Supplements
7 winning branded ingredients for active sports performance products
7 winning branded ingredients for active sports performance products
Aug 4, 2023
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3 Min Read
byTodd Runestad
NPI23 Sports Nutrition Feature.jpg
Sports & Nutrition
Active nutrition: Evolution of the sports category – digital magazine
Active nutrition: Evolution of the sports category – digital magazine
Jul 20, 2023
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3 Min Read
Sustainable herbs program – slide show.png
Supplement Regulations
US regulatory barriers keep consumers uninformed
US regulatory barriers keep consumers uninformed
Jul 17, 2023
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4 Min Read
byMichael McGuffin
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Business Resources
Take 2—Inside Organic Summit: Elevating Organic Awareness – webinar
Take 2—Inside Organic Summit: Elevating Organic Awareness – webinar
Jun 21, 2023
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3 Hr View
6 brainy ingredients from the Ingredient Idol contest
Supplements
6 brainy ingredients from the Ingredient Idol contest
6 brainy ingredients from the Ingredient Idol contest
May 22, 2023
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5 Min Read
byTodd Runestad
Virginia Dare.jpg
Sponsored Content
Exploring the open world of gaming – white paper
Exploring the open world of gaming – white paper
May 17, 2023
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1 Min Read
Introducing the world’s most sustainably sourced and packaged supplement
Supplements
Introducing the world’s most sustainably sourced and packaged supplement
Introducing the world’s most sustainably sourced and packaged supplement
May 15, 2023
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2 Min Read
byTodd Runestad
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Supplements
Monitor: Supplement prices most important; brand names are secondary
Monitor: Supplement prices most important; brand names are secondary
May 8, 2023
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2 Min Read
byRick Polito
Probiotics supplement ad template.jpg
Supplement Regulations
How advertising self-regulation can provide guidance on health-related product claims
How advertising self-regulation can provide guidance on health-related product claims
May 5, 2023
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6 Min Read
byAnnie M. Ugurlayan, Howard Smith
How to market cognition supplements to today's new demographics
Branding & Marketing
How to market cognition supplements to today's new demographics
How to market cognition supplements to today's new demographics
May 1, 2023
byTodd Runestad
Weight loss supplements 2021.jpg
Weight Management
Dietary supplements are for dieters
Dietary supplements are for dieters
Apr 7, 2023
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3 Min Read
byTodd Runestad
New database lists botanical supplements shown to deliver on studied benefits
Supplements
New database lists botanical supplements shown to deliver on studied benefits
New database lists botanical supplements shown to deliver on studied benefits
Mar 27, 2023
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5 Min Read
byHank Schultz
The 10 things supplement shoppers need from brands
Supplements
The 10 things supplement shoppers need from brands
The 10 things supplement shoppers need from brands
Mar 9, 2023
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4 Min Read
byTodd Runestad
Health span > life span. Can we have both?
Healthy Living
Health span > life span. Can we have both?
Health span > life span. Can we have both?
Jan 30, 2023
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7 Min Read
byPeter Rejcek
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Supplements
Ingredient Idol @ SupplySide West ’22: Immunity—the finalists
Ingredient Idol @ SupplySide West ’22: Immunity—the finalists
Jan 24, 2023
byTodd Runestad

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