Branding & Marketing

How to Speak Consumers’ Language around Efficacy.jpg
Branding & Marketing
How to speak consumers’ language around efficacy 69779How to speak consumers’ language around efficacy

Efficacy is a must topic for supplement brands wishing to market to end users in their language, as consumers increasingly vet the science behind nutrition products.

byTracy Landau
Jun 1, 2020
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5 Min Read
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Supply Chain
‘The Nourish Mint’ launches for supply chain engagement‘The Nourish Mint’ launches for supply chain engagement
byHeather Granato
May 26, 2020
3 Min Read
New ways of shopping
Supplements
COVID-19 changes shopping, inventory and small brand management – videoCOVID-19 changes shopping, inventory and small brand management – video
May 13, 2020
Oregon tables broad substantiation rule amid focus on coronavirus claims
Supplement Regulations
Oregon tables broad substantiation rule amid focus on coronavirus claimsOregon tables broad substantiation rule amid focus on coronavirus claims
byJosh Long
May 8, 2020
8 Min Read
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Sponsored Content
Packaging: The global challenge of sustainability – digital magazinePackaging: The global challenge of sustainability – digital magazine
May 5, 2020
1 Min Read
Direct selling assn. chief highlights initiatives amid social distancing era
Business Resources
Direct selling assn. chief highlights initiatives amid social distancing eraDirect selling assn. chief highlights initiatives amid social distancing era
byJoseph Mariano
Apr 27, 2020
4 Min Read
Mulligan-Rouse-CBD-Podcast-Expo-West-2020.jpg
Supplements
Girl power in today’s CBD business – podcast
Girl power in today’s CBD business – podcast
Apr 22, 2020
|
1 Min Read
byTodd Runestad
FDA Warning Letter to Infowars
Claims
Infowars among latest to draw FDA warning over COVID-19 claims
Infowars among latest to draw FDA warning over COVID-19 claims
Apr 10, 2020
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4 Min Read
bySteve Myers
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Herbs & Botanicals
The rise of CBD, and changing consumer behavior
The rise of CBD, and changing consumer behavior
Apr 8, 2020
|
3 Min Read
byWill Cowling
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Healthy Aging
Personalized health gets real as attitudes toward healthy aging mature
Personalized health gets real as attitudes toward healthy aging mature
Mar 24, 2020
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4 Min Read
byChase Shryoc
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Branding & Marketing
Supplements get personalized with new technology and delivery formats
Supplements get personalized with new technology and delivery formats
Mar 16, 2020
|
4 Min Read
Personalized nutrition Diana Morgan shutterstock_1433710505.jpg
Supplements
Discovering the person behind personalized nutrition – podcast
Discovering the person behind personalized nutrition – podcast
Feb 26, 2020
bySandy Almendarez
Supllements address climate change shutterstock_1543348409.jpg
Healthy Living
Supplement industry can decide to be cause or solution to climate concerns – podcast
Supplement industry can decide to be cause or solution to climate concerns – podcast
Feb 19, 2020
bySandy Almendarez
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Branding & Marketing
Varied approach best when working with influencers – podcast
Varied approach best when working with influencers – podcast
Feb 13, 2020
bySandy Almendarez
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Branding & Marketing
Product certifications not a certainty of legal compliance
Product certifications not a certainty of legal compliance
Feb 11, 2020
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5 Min Read
byJim Lassiter
What consumers want in sports nutrition snacks and functional foods.jpg
Sports & Nutrition
Consumer trends in sports nutrition: Healthy snacking and price sensitivity
Consumer trends in sports nutrition: Healthy snacking and price sensitivity
Feb 10, 2020
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3 Min Read
byWill Cowling
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Formulation
Informa Markets launches Food & Beverage Insider to support innovation among CPG brands
Informa Markets launches Food & Beverage Insider to support innovation among CPG brands
Feb 4, 2020
|
2 Min Read
Growing female force in sports nutrition.jpg
Sports & Nutrition
Takeaways: A growing female force in sports nutrition
Takeaways: A growing female force in sports nutrition
Jan 31, 2020
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2 Min Read
bySteve Myers
Increasing usage among supplement consumers key to market growth – podcast.jpg
Supplements
Increasing usage among supplement consumers key to market growth – podcast
Increasing usage among supplement consumers key to market growth – podcast
Jan 22, 2020
bySandy Almendarez
Cultured meat, insect protein to serve new consumers.jpg
Proteins
Clean meat and insect protein trending ‘alternative’ meats
Clean meat and insect protein trending ‘alternative’ meats
Jan 22, 2020
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3 Min Read
byAnna Czajka
Companies want more from their certifications.jpg
Certification
Get more from your third party certifications
Get more from your third party certifications
Jan 21, 2020
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4 Min Read
byLisa Mabe
Hannah Johnson.png
Sports & Nutrition
Pro female athlete Hannah Johnson talks diet and nutrition
Pro female athlete Hannah Johnson talks diet and nutrition
Jan 15, 2020
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2 Min Read
bySteve Myers
Willing allergen-free ‘breadcrumbs’ created by working dad .JPG
Branding & Marketing
Winning allergen-free ‘breadcrumbs’ created by working dad – podcast
Winning allergen-free ‘breadcrumbs’ created by working dad – podcast
Jan 8, 2020
bySandy Almendarez
The market for sleep ingredients healthy and growing.jpg
Sports & Nutrition
The impact of sleeplessness on health and wellness
The impact of sleeplessness on health and wellness
Jan 7, 2020
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4 Min Read
byDiane Ray
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Branding & Marketing
Don’t call it a gummy; Llama Naturals’ Bites win NEXTY Multivitamin Award – podcast
Don’t call it a gummy; Llama Naturals’ Bites win NEXTY Multivitamin Award – podcast
Dec 30, 2019
bySandy Almendarez
Zollipops-LiquidOTC2019.jpg
Branding & Marketing
Lollipop made with teeth-friendly ingredient created by ‘Kidpreneur’—podcast
Lollipop made with teeth-friendly ingredient created by ‘Kidpreneur’—podcast
Dec 11, 2019
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1 Min Read
bySandy Almendarez
Zollipops-LiquidOTC2019.jpg
Branding & Marketing
Lollipop made with teeth-friendly ingredient created by ‘Kidpreneur’—podcast
Lollipop made with teeth-friendly ingredient created by ‘Kidpreneur’—podcast
Dec 11, 2019
bySandy Almendarez
Approaching natural colors and flavors.jpg
Colors/Flavors
Approaching natural colors and flavors, from concept to science to store shelves
Approaching natural colors and flavors, from concept to science to store shelves
Dec 5, 2019
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3 Min Read
byAdrienne Smith
PouringWater_146471507.jpg
Branding & Marketing
Nano-sized vitamin-infused water formulation challenges and solutions – podcast
Nano-sized vitamin-infused water formulation challenges and solutions – podcast
Dec 4, 2019
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1 Min Read
bySandy Almendarez
PouringWater_146471507.jpg
Branding & Marketing
Nano-sized vitamin-infused water formulation challenges and solutions – podcast
Nano-sized vitamin-infused water formulation challenges and solutions – podcast
Dec 4, 2019
bySandy Almendarez
Innovation trending in confectionery and bakery products.jpg
Formulation
The future of confectionery in the US
The future of confectionery in the US
Dec 2, 2019
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4 Min Read
bySimon Gunzburg
SA & Janine 4.jpg
Branding & Marketing
CBD pet topical wins NEXTY Award at SupplySide West – podcast
CBD pet topical wins NEXTY Award at SupplySide West – podcast
Nov 26, 2019
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1 Min Read
bySandy Almendarez
SA & Janine 4.jpg
Branding & Marketing
CBD pet topical wins NEXTY Award at SupplySide West – podcast
CBD pet topical wins NEXTY Award at SupplySide West – podcast
Nov 26, 2019
bySandy Almendarez
Revealing supplement testing labs to boost consumer confidence
Labs/Testing
Disclosing contract labs: The next step in transparency
Disclosing contract labs: The next step in transparency
Nov 13, 2019
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2 Min Read
byElan Sudberg
Personal care product marketing.jpg
Branding & Marketing
Marketing personal care products
Marketing personal care products
Nov 12, 2019
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6 Min Read
byLindsey Carnett

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