The data is clear—consumers are turning to supplements to empower their health. Though sales are trending upwards, it isn’t the whole picture. What motivates consumers? What stops them from purchasing supplements? From probiotics to multivitamins, consumers are looking for transparency, trust and education, and there is space for the industry to provide it.

Explore this data driven report from Inside the Bottle that dives deep into consumer supplement use (or lack of) by interpreting generational differences, discovering trends, and offering ways the supplement industry can better meet consumer needs.