Over 3 billion people worldwide play video games, connecting deeply with beloved characters, stories and other players. Food and beverage products can connect with this audience through the games they love, with functional ingredients to help with focus, energy or relaxation – all while delivering a taste they crave.

Virginia Dare's team of flavor experts explores the phenomenon of gaming food and drink, and the incredible opportunities for bringing highly innovative products to the burgeoning market.

Download their latest white paper to learn how you can tap into this trend!