Wild blueberries have a powerful appeal. Their origin story brings to mind images of freshly plucked blueberries straight from the source. Their presence on an ingredient label reassures consumers who scrutinize what they consume.

Wild blueberries have impressive advantages. They contain more antioxidants than cultivated blueberries thanks to an abundance of genetic diversity, not to mention their complex sweet and tart flavors.

Wild blueberries’ reputation and use for memory, mood, and other brain health benefits ensures their successful presence on store shelves. But not all blueberry powders are created equal.

Read the white paper to learn more about purchasing considerations, current consumer demands, and why wild blueberries have untapped potential in products as a dual-purpose flavor and active ingredient.