The global dietary supplements market is booming, with growth in supplements with digestive and immune health benefits up 45% over the last 5 years. Consumers across a range of demographics and health needs. With supplements being a top category preferred by consumers in North America, a U.S. manufacturer of a popular line of gummies wanted to create a plant-based supplement with a probiotic ingredient that maintained the company’s reputation for quality. Understanding market insights and formulation challenges is key to creating products that consumers want with benefits they can trust. Get more insights with our interactive eBook, Functional Health Benefits for Every Generation: How Demographic Differences are Shaping Demand.