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Botanical supplement brand Gaia Herbs obligation to the environment drives it to advance sustainable packaging, according to brand executives.
“Our shareholders aren’t the only ones we’re responsible to,” noted Stacey Gillespie, director of product Strategy, Gaia Herbs Inc. “The environment is our stakeholder,” she said, and that is why the herbal supplement brand dedicates itself to improving the sustainability of packaging among other initiatives to ensure the company follows earthy-friendly practices.
Gaia Herbs is part of the Climate Collaborative, a natural products industry organization where businesses join forces to reverse climate change. Gaia helps in this way by using cartons made from 100% recycled paperboard sourced from Forest Stewardship Council (FSC)-certified forests, according to the company's 2018 Sustainability Report. In 2018, Gaia saved over 742,000 gallons of water; 511,000 kilowatt hours (kWh) of Power and 347 cubic yards of landfill space by using ecofriendly packaging.
In this podcast, Gillespie is joined by Alison Czeczuga, sustainability and social impact manager, Gaia Herbs, to discuss the company’s commitment to sustainable packaging with Sandy Almendarez, editor in chief, INSDER. They cover:
The need for supplement brands to consider the impact that their packaging has on the environment.
How the company’s efforts are now directed to replacing the last item of plastic in its packaging: the cap.
Why focusing on packaging advancements leads to innovation in other areas of business.
Hear more from Gillespie at the SupplySide Workshop “Sustainable, Safe and Sanctioned Packaging for CPG Brands” on Friday, Oct. 18, 2019 at 9:00 to 11:00 a.m. at the Mandalay Bay in Las Vegas.
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