Labeling

Akin to “natural,” clean label lacks a formal definition. Regardless, U.S. consumers ranked it their most widely followed diet. Popular attributes include: a short list of recognizable ingredients, minimal processing, sustainability, transparency, certifications (such as organic), claims (like non-GMO), and a long “free from” list—allergens, gluten, dairy, artificial colors and flavors, preservatives, sugar, chemical additives and more. Formulators know simpler foods are often the most difficult to manufacture, prompting ongoing innovation among ingredient suppliers.