Natural colors and flavors come with their own set of challenges for companies but the payoff can be substantial. Food and beverage brands should take notice of how important consumer perception of natural colors and flavors can be. 

In this SupplySide West edition of the Natural Products Insider podcast, Connor Lovejoy, assistant editor, sits down with Tom Vierhile, vice president of strategic insights, North America, Innova Market Insights to discuss: 

To hear more about Tom Vierhile's insights into natural colors and flavors take a look at his SupplySide West Workshop: Colors & Flavors: Superheroes of Product Success, Thursday, Oct. 17, 9-11 a.m. in Las Vegas.