Colors and flavors play an unheralded role in the reception a consumer will give a product. Food and beverage brands have to come to grips with the realization that complex trends in the natural colors and flavors industry can make or break their product. 

In this SupplySide West edition of the Healthy INSIDER Podcast, Connor Lovejoy, assistant editor, sits down with Suzy Badaracco, president of Culinary Tides Inc., to discuss:

To hear more about Badaracco's insights into natural colors and flavors, check out her speaking appearence at the SupplySide West Workshop: Colors & Flavors: Superheroes of Product Success, Thursday, Oct. 17, 9-11 a.m. in Las Vegas.