Modern men have universal health objectives like achieving strong immunity, heart health and enduring cognition, but they also have unique gender-specific health needs like prostate health, male sexual health and hormone regulation. Strength, performance and energy are also increasing desires of the active male set, and research-backed ingredients like pumpkin seeds, lycopene, fenugreek and creatine are helping to meet the unique demands in this evolving market. Other ingredients like magnesium, zinc, ashwagandha and omega-3s are filing male-specific health needs as well, as savvy brands are capitalizing with creative and modern supplement formulations that feature these ingredient superstars.

November 29, 2021

1 Min Read
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Takeaways for Your Business:

  • Numerous botanicals are shown to help support the body’s ability to cope with chronic stress.

  • Maintaining testosterone levels benefits general health and helps minimize the risk of some disease.

  • Confronting depression and anxiety can help men realize an alignment with their authentic truth.

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