About Natural Products Insider

What does Natural Products Insider cover?

Natural Products Insider is a business-to-business (B2B) media brand that focuses on product development, formulation and sourcing of natural consumer packaged goods that are sold to primarily North American consumers. The content covered in Natural Products Insider includes information about ingredients, technologies, clinical studies, formulation, regulation and packaging that support the creation of finished supplements/nutraceuticals, vitamins, minerals, botanicals and specialty ingredients products. Categories we cover span the range of health conditions and consumer concerns, including sports nutrition, cognitive health, women’s health, immune health and more. As an official content partner of the SupplySide East and SupplySide West trade shows, Natural Products Insider connects ingredient buyers with suppliers in the health and nutrition marketplace.

Who reads Natural Products Insider?

Our readers work in the natural products industry and are committed to ethical, transparent, sustainable and healthy products. Our highest readership is among formulators, marketers, c-suite executives and purchasing professionals at supplement brands. Readers also include professionals at contract manufacturing organizations, laboratories, ingredient/component supplier companies and consultants that serve the supplement industry. For an in-depth view of our audience, review the homepage of our Solutions site at solutions.naturalproductsinsider.com.

Who advertises in Natural Products Insider?

Our advertisers are companies that want to connect primarily with the North American supplement industry. These types of businesses include ingredient/component suppliers, contract manufacturers, consultants, laboratories, law firms, packaging suppliers and more.

Who are the people behind Natural Products Insider?

The content, sales, marketing and operations staff is comprised of industry veterans who have been involved in the natural products industry, targeting nutritional ingredients and innovative supplement brands, for many decades. Alongside decades of industry experience, our team has many years in B2B content strategy and development, marketing and news reporting.

The team at Natural Products Insider does more than cover the industry. We pride ourselves on being in the industry, serving on boards, speaking at industry events, and promoting the supplement industry in our professional and personal lives.

See the faces behind the brand on our Solutions site: solutions.naturalproductsinsider.com/contact/.

Advertising

How do I contact sales?

If you know your account representative, you can find their contact information on our Solutions site: solutions.naturalproductsinsider.com/contact/. If you do not know who your account representative is, you can connect with Ioana Neacsu, vice president of sales, at [email protected].

What advertising options are available?

You can see our list of advertising opportunities on our Solutions site: 2024 Opportunities - Natural Products Insider Solutions

How much does it cost to advertise?

You can see our ad units and rates on our Solutions site: 2024 Ad Units & Rates - Natural Products Insider Solutions

Informa brands

How are Natural Products Insider and SupplySide related?

The SupplySide West and SupplySide East trade shows are hosted by Informa Markets. Natural Products Insider and its sister media brand Food & Beverage Insider are published by Informa Markets and are the official media partners of SupplySide trade shows. The SupplySide trade shows and the media brands Natural Products Insider and Food & Beverage Insider are powered by the same content, sales, marketing and operations teams. All these brands focus on product development of consumer packaged goods sold to primarily North American consumers.

How are Natural Products Insider and Food & Beverage Insider related?

Natural Products Insider and Food & Beverage Insider are published by Informa Markets and are the official media partners of the SupplySide West and SupplySide East trade shows. Natural Products Insider’s coverage focuses on product development of supplements for North American consumers, while Food & Beverage Insider’s coverage focuses on product development of healthy and functional foods and beverages for North American consumers. Natural Products Insider, Food & Beverage Insider and the SupplySide trade shows are powered by the same content, sales, marketing and operations teams. These brands focus on product development of consumer-packaged goods sold to primarily North American consumers.

How are Natural Products Insider and Nutrition Business Journal related?

Natural Products Insider and Nutrition Business Journal are published by Informa Markets. Natural Products Insider focuses on product development of supplements sold to primarily North American consumers. Nutrition Business Journal is the leading provider of data, analysis and insight for the health and nutrition industry and operates on a journal subscription and paid report model. Natural Product Insider and Nutrition Business Journal are highly collaborative businesses, but they do not share the same content, sales, marketing or operations teams.

How are Natural Products Insider and New Hope related?

Natural Products Insider and New Hope are published by Informa Markets. Natural Products Insider and its related SupplySide trade shows focus on product development of natural products sold to primarily North American consumers. Newhope.com and its related Natural Product Expo West and Natural Products Expo East trade shows focus on marketing, distribution and selling of natural products to North American consumers. Natural Product Insider and New Hope are highly collaborative businesses, but they do not share the same content, sales, marketing or operations teams.

How are Natural Products Insider and Vitafoods related?

Natural Products Insider and Vitafoods are owned by Informa Markets. Natural Products Insider and its related SupplySide trade shows focus on product development of natural products sold to primarily North American consumers. The Vitafoods trade shows, and the media brand focus on the entire life cycle of nutraceuticals within their respective geographic markets, serving a global market news and analysis about research, regulations and sustainable sourcing strategies. Natural Product Insider and Vitafoods are highly collaborative businesses, but they do not share the same content, sales, marketing or operations teams.

My account

Why should I create an account on the Natural Products Insider website?

Registering on Natural Products Insider is free and easy, and it allows you to build a more meaningful and interactive relationship with our content. Registration provides access to exclusive content on the site, including reports, digital magazines, webinars, whitepapers and more. When you create an account, Natural Products Insider can collect information about your interests and preferences, which allows us to recommend content that is relevant to you. An account on Natural Products Insider means you also get access to the full spectrum of content on foodbeverageinsider.com and newhope.com. This single sign-on experience allows you to tap into multiple sites that help businesses in the natural products industry.

How do I create an account?

To create an account, click on the “Register Now” link in the top right corner of the homepage at naturalproductsinsider.com. Fill out your information and follow the prompts or register using your LinkedIn, Google or Facebook account.

Upon successful registration on our website, your login session will persist until you manually log off or clear your browser history. If you need to log back in, simply click the "Log In" option located at the top right corner of the page.

If you previously logged in using your social media credentials, kindly select the corresponding platform, and a popup will appear, prompting you to log in.

For those who registered using their email, please enter your registered email address and click "SEND VERIFICATION CODE." Subsequently, you will receive a six-digit verification code that must be entered into the designated text box. After entering the code, remember to click "VERIFY."

Please be mindful that you have a three-minute window to complete the verification process before the request times out. The verification code will originate from the email address '[email protected]'.

Should you encounter any difficulties with the login procedure, feel free to reach out to Informa Support at [email protected]. Our team will be glad to assist you promptly.

How do I download content?

To download content from Natural Products Insider, you must be registered. Please navigate to the “Register” button, or if you have already created an account, navigate to the “Sign In” button. Both are located at the top of the homepage at naturalproductsinsider.com. Unless you clear your cache or cookies, once you are signed in, you should always be signed into Natural Products Insider.

How do I log into my account?

To log into your account, click the “Log In” link in the top right corner of the homepage at naturalproductsinsider.com, enter the business email address that you used to create your account and follow the prompts to complete the login process.

How do I update my account information or change my password?

To update your account information or change your password, first make sure that you are logged into your account. Click on the arrow next to your name in the top right corner of the homepage at naturalproductsinsider.com. Select “Edit Profile” and follow the prompts to edit your account details.

Why am I being asked to register to view a piece of content?

Registration is free and easy, and it allows us to provide a better experience for our readers and strengthen our advertising proposition with a more targeted approach. By collecting information about our users’ interests and preferences, we can provide more relevant content. It helps us determine what content is popular with different supplement industry members and what content needs improvement. Your registration will also help us to improve the site’s overall user experience. If you do not want to register, you can still view excellent content on our site. However, you will not be able to access all our premium content.

How do I sign up for the weekly Natural Products Insider newsletter?

To sign up for our newsletter, simply scroll to the bottom of the homepage at naturalproductsinsider.com and click “GO” under the call to “Sign up for the Natural Products Insider newsletter.”

How do I contact customer service?

To contact customer service, scroll to the contact us form on our Solutions site, fill out the form and a customer service representative will be in touch with you shortly.

Content

How do I give feedback on or submit a correction for the content of an article?

Our content team loves to hear your feedback. Please contact our content director Todd Runestad at [email protected] or associate content director Josh Long at [email protected].

How can I contribute content to Natural Products Insider?

While Natural Products Insider does not accept unsolicited article submissions, we are interested in educational, non-promotional content. If you would like to propose a specific topic to address in an article submission or have new research or formulation knowledge to share, please contact our content director Todd Runestad at [email protected] or associate content director Josh Long at [email protected].

Where can I access your content calendar?

You can view our content calendar on our Solutions site at: 2024 Content Calendar - Natural Products Insider Solutions.

What does it mean when a piece of content is labeled as “paid content” or “sponsored content”?

Content labeled “PAID CONTENT” has been created by or in partnership with a sponsoring company or organization. Each sponsor tied to a paid piece of content is clearly indicated. Much of our paid content is custom created in partnership with our content marketing team. Some content is published behind a registration gate, allowing Natural Products Insider to share information about the readers of that piece of content with our sponsors. All content provided by Natural Products Insider is designed to help businesses in the dietary supplement industry create better, more efficacious and sustainable products, and we take pride in the quality of content we provide in partnership with our sponsors.