Thrive Market’s Jeremiah C. McElwee discusses the brand’s goal on finding the best packaging solution for its natural products.

Sandy Almendarez, VP of Content

September 11, 2019

Increasing the amount of recyclable packaging is currently the best solution to the natural product industry’s contribution to landfills, according to Jeremiah C. McElwee, senior vice president of merchandising and product development, Thrive Market. But the goal is to one day offer a package that benefits the environment and consumer, rather than being garbage. Packaging can one day be regenerative rather than sustainable or destructive. In this podcast with Sandy Almendarez, editor in chief, INSIDER, McElwee discusses his passion for finding a packaging solution. They cover:

  • The balance that brands need to find between affordable products and packaging innovations that haven’t reached economies of scale.

  • The ways Thrive Market reduces its incoming and outbound packaging materials.

  • The problem with compostable and bio-based packaging.

Learn more about packaging from McElwee at the SupplySide Workshop: Sustainable, Safe and Sanctioned Packaging for CPG Brands on Friday, Oct. 18, 2019 at 9 a.m.

About the Author(s)

Sandy Almendarez

Sandy Almendarez

VP of Content, Informa

Summary

• Well-known subject matter expert within the health & nutrition industry with more than 15 years’ experience reporting on natural products.

• She cares a lot about how healthy products are made, where their ingredients are sourced and how they affect human health.

• She knows that it’s the people behind the businesses — their motivations, feelings and emotions — drive industry growth, so that’s where she looks for content opportunities.

Sandy Almendarez is VP of Content for SupplySide and an award-winning journalist. She oversees the editorial and content marketing teams for the B2B media brands Natural Products Insider and Food and Beverage Insider, the education programming for the health and nutrition trade shows SupplySide East and SupplySide West, and community engagement across the SupplySide portfolio. She is a seasoned content strategist with a passion for health, good nutrition, sustainability and inclusion. With over 15 years of experience in the health and nutrition industry, Sandy brings a wealth of knowledge to her role as a content-focused business leader. With specialization in topics ranging from product development to content engagement, creative marketing and c-suite decision making, her work is known for its engaging style and its relevance for business leaders in the health and nutrition industry.

In her free time, Sandy loves running, drinking hot tea and watching her two kids grow up. She brews her own “Sandbucha” homemade kombucha; she’s happy to share if you’re ever in Phoenix!

Awards:

Speaker credentials

Resides in

  • Phoenix, AZ

Education

  • Arizona State University

Contact:

See more from Sandy Almendarez
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