Robert Fried is the CEO of ChromaDex and founder of Tru Niagen as well as an Academy and Emmy award-winning motion picture producer. Before his combined 7 years in the health industry, he held senior roles at entertainment companies Savoy Pictures (CEO), Columbia Pictures (executive vice president) and Fried Films (founder, CEO). He has also founded and served as CEO of internet companies Feeln (now Hallmark Movies Now), WHN (a leading e-commerce service provider) and Healthspan Research LLC. 

In 2017, Fried led ChromaDex’s acquisition of Healthspan Research LLC, a consumer company offering Tru Niagen products, and raised funds with Horizon Ventures to offer Tru Niagen direct-to-consumer. Since 2017, he has maintained his position as CEO of ChromaDex, a global authority on NAD+, and founder of Tru Niagen, a healthy aging NAD+ supplement in the U.S. helping people around the world transform the way they age.

Fried holds a B.S. from Cornell University and a M.B.A. from the Columbia University Graduate School of Business.