Imbibe’s Holly McHugh talked to INSIDER’s Steve Myers about the latest trends in sports drinks for active consumers, including alternative sweeteners, innovative protein applications and hyper-personalization.

Steve Myers, Senior Editor

June 6, 2019

Following her presentation for the active consumers workshop at SupplySide East 2019 in Secaucus, New Jersey, Holly McHugh from beverage development company Imbibe Inc. sat down with INSIDER's Steve Myers to discuss trends and innovation in the sports beverage market, including flavors, sweeteners and functional ingredients.

This podcast will include discussion of:

  • How sports drink formulators are meeting demands for sugar reduction or replacement while still delivering great flavors.

  • The emergence and growth of protein water products using novel technologies.

  • The concept of hyper-personalization and how it might play in the beverage market.

Got feedback? Email Steve at [email protected], or tweet to @NatProdINSIDER using the hashtag #INSIDERpodcast.

About the Author(s)

Steve Myers

Steve Myers

Senior Editor

Steve Myers is a graduate of the English program at Arizona State University. He first entered the natural products industry and Virgo Publishing in 1997, right out of college, but escaped the searing Arizona heat by relocating to the East Coast. He left Informa Markets in 2022, after a formidable career focused on financial, regulatory and quality control issues, in addition to writing stories ranging research results to manufacturing. In his final years with the company, he spearheaded the editorial direction of Natural Products Insider.

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