Sandy Almendarez and Alex Smolokoff discuss trends seen at SupplySide West 2019, including collagen everything, natural colors and help getting through the stresses of daily life.

Sandy Almendarez, VP of Content

October 30, 2019

From energy in the morning to focus in the afternoon and relaxation at night, people are looking for help getting through their daily lives more than ever. INSIDER’s Alex Smolokoff, editorial coordinator, joins Sandy Almendarez, content director, to discuss the latest trends at SupplySide West 2019, including:

  • "Get-through-the-day" benefits, from morning energy boosts to afternoon pick-me-ups at work and relaxation at night, were on full display at SupplySide West.

  • Collagen remains a popular ingredient which brands are finding new and creative ways to deliver to consumers, including soft drinks, stick packs and candies.

  • Natural colors continue to be highly sought-after, and suppliers are creating dazzling new shades without the need for synthetic dyes. 

Check out other SupplySide West 2019 Trends Podcasts:

About the Author(s)

Sandy Almendarez

Sandy Almendarez

VP of Content, Informa

Summary

• Well-known subject matter expert within the health & nutrition industry with more than 15 years’ experience reporting on natural products.

• She cares a lot about how healthy products are made, where their ingredients are sourced and how they affect human health.

• She knows that it’s the people behind the businesses — their motivations, feelings and emotions — drive industry growth, so that’s where she looks for content opportunities.

Sandy Almendarez is VP of Content for SupplySide and an award-winning journalist. She oversees the editorial and content marketing teams for the B2B media brands Natural Products Insider and Food and Beverage Insider, the education programming for the health and nutrition trade shows SupplySide East and SupplySide West, and community engagement across the SupplySide portfolio. She is a seasoned content strategist with a passion for health, good nutrition, sustainability and inclusion. With over 15 years of experience in the health and nutrition industry, Sandy brings a wealth of knowledge to her role as a content-focused business leader. With specialization in topics ranging from product development to content engagement, creative marketing and c-suite decision making, her work is known for its engaging style and its relevance for business leaders in the health and nutrition industry.

In her free time, Sandy loves running, drinking hot tea and watching her two kids grow up. She brews her own “Sandbucha” homemade kombucha; she’s happy to share if you’re ever in Phoenix!

Awards:

Speaker credentials

Resides in

  • Phoenix, AZ

Education

  • Arizona State University

Contact:

See more from Sandy Almendarez
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