Women’s health has emerged as one of the top 10 health and nutrition trends of 2023. It encompasses physical conditions and mental well-being, all of which change throughout a woman’s lifetime in tandem with age-related shifts in physiology.

Strong demand for women’s health products translates into new product launch activity, as seen by a 46% growth in supplements targeting this market. Understanding how these supplements work is critical to building consumer confidence in safety and efficacy. This is particularly important given that 79% of consumers do their own research on the benefits offered by a product or ingredient.

In this white paper, we consider symptoms of hormonal imbalances that concern women—fertility, menopause and sexual health—and explore four scientifically backed ingredients that support them.

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