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This SupplySide West edition of the Healthy INSIDER Podcast answers the question: Do consumers understand third-party certifications, and do they need to?
Rachel French
August 12, 2019
In this SupplySide West edition of the Healthy INSIDER Podcast, Lisa Mabe, CEO, Green Purse PR, draws on consumer shop-along research to uncover how certifications impact buying decisions. Mabe will be presenting at SupplySide West in Las Vegas during the “Claims & Certifications: What Do They Mean and Who Cares?” session on Thursday, Oct. 17 at 9 a.m.
In this podcast, Mabe and Rachel Adams, managing editor, discuss:
How consumers learn about certifications;
What shoppers think about third-party certifications; and
Whether consumers understand third-party certifications.
Links and resources:
Claims & Certifications: What Do They Mean and Who Cares?
Got feedback? Email Rachel at [email protected], or tweet to @NatProdINSIDER using the hashtag #INSIDERpodcast
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