Body weight is an important metric in overall wellness, but it’s only one piece of the larger picture. Advanced research has helped today’s consumers understand that metabolism, genetics, diet, activity levels, sleep patterns, hormonal fluctuations and overall health of the gut microbiome all contribute to a healthy approach to weight management.  

For many consumers, their approach also involves targeted dietary supplements shown to support healthy weight and metabolism. Based on the rapid rise of prescription Ozempic, consumers are certainly open to using health products to support their weight management and metabolic health efforts. But pharmaceuticals often mean unwanted side effects. If a natural product could deliver convincing efficacy as a component of consumers’ comprehensive approach to healthy weight and metabolism, that supplement could be a real marketplace winner. 

In this product development guide, you'll learn which ingredients are trending and discover how they can create effective, natural formulations that offer consumers the help they need to manage their weight and reach their health goals.