Over the last decade, U.S. consumers started actively seeking out high-quality nutricosmetics and spending good money on them. This growing support for the beauty-from-within movement has resulted in surging sales post-pandemic and steady increases in the last few years.

Dietary supplements that include basic essential nutrients to support cellular health and promote optimal body functioning are enjoying increased attention, in addition to more targeted nutricosmetics containing bioactive ingredients. Leading suppliers have invested heavily in R&D to develop clean, natural nutricosmetic ingredients that truly work. 

But how should brands move forward and differentiate their products in this rapidly changing market? Download this product development guide to learn about interesting trends in the beauty-from-within category, how to diversify and innovate, and where to most effectively invest in the quality, caliber and versatility of today’s ingredient offerings.