Brain health supplements are no longer just for older consumers trying to mitigate the effects of aging. Survey data from New Hope Network’s NEXT Data and Insights team shows many younger consumers have started seeking out brain-bolstering supplements and functional foods and beverages just in the last three years. What most of them are looking for is the potential for sharper focus, quicker decision-making, a healthier stress response and sustained mental energy in their daily lives.

Consumers not only expect these solutions to work—they also want all ingredients in a formula to be clean, simple, natural and sourced and produced sustainably, responsibly and transparently. Download this product development guide to understand how ingredient suppliers can make an impact on product ideation and formulation, and which ingredients are leading the pack in the thriving brain health space.