The Covid-19 pandemic forever changed how consumers think about their health overall, and specifically about supporting immune function. Recent NEXT/New Hope Network data notes that more consumers are prioritizing immune health in 2023 than in 2020. Today’s consumers are looking for high-quality supplements that optimize immune function and safeguard their overall health. 

At the same time, they are increasingly discerning about both ingredient efficacy and sourcing, so demonstrable science and clean sourcing are critical. Consumers are also seeking products in new easy-to-use formats that offer good bang for the buck. Download this product development guide to understand the trends, identify the market opportunities and learn about new ingredient options in the exciting immune health space.