Millions of U.S. consumers are concerned about their joint health. We already are aware of age-related joint discomfort and mobility challenges, but it’s not just the older set’s problem anymore. Younger consumers all the way down to Gen Z want to take preventive steps to protect their joints now so that as they age they can stay mobile and active.

A healthy inflammatory response is particularly impactful for joint health, and the large, mature market for joint health and inflammation supplements proves that consumers are seizing this opportunity. For brands in this space, there’s room for innovation and growth — but it can be tricky to find the most effective ingredients and market them well while avoiding disease claims around inflammation.

This product development guide shares insights into ingredients leading the category, from tried-and-true favorites with lots of market recognition to new botanical blends and adaptogenic herbs now recognized for their immune-boosting effects and joint comfort properties.