While they may not fully understand every nuance of the science behind healthy weight management, today’s consumers know it’s not just about cutting calories and temporarily ramping up their exercise. They are taking into consideration things like gut health, sleep, and their own body composition when choosing foods, beverages and supplements to help them lose pounds or maintain a healthy weight.

Despite a healthy degree of consumer skepticism about these products’ results not living up to their claims in the past, recent data from Nutrition Business Journal shows a renewed interest and healthy sales growth potential in the sports nutrition and weight management supplement category. 

Download this product development guide to get all the market data and information on safe, scientifically validated natural ingredients that can help supplement brands choose quality ingredients strategically and win a share of this massive market.