Understanding of the microbiome’s impact on health is expanding. Consumers now realize that they can help support microbiome balance with an array of probiotics, prebiotics, synbiotics, postbiotics and digestive enzymes, which can be ingested through dietary supplements, foods and beverages.

That said, recent research suggests there may be a gap in consumer understanding of these product. That leaves product developers with the challenge of choosing the right gut health ingredients and effectively communicating their health benefits in a way that will resonate. Download this product development guide to learn about the evolving consumer gut health attitudes and the range of clean, understandable and scientifically backed ingredients.